Work With Me

Elevate Your Oyster Story

Make Oysters Your Brand’s Next Big Story.

With two decades in oyster education, seafood marketing, and brand strategy, I guide businesses in bringing oysters to life through bespoke experiences, storytelling, and consulting.

How I Help Brands & Businesses

  • Woman in a black shirt and apron giving a presentation at a Masterclass titled 'Oyster Appreciation' on September 21, 2023, standing in front of a large screen displaying the event's name.

    Educational Experiences

    Training staff, engaging chefs, or guiding consumers—education is what makes oyster programs stick. I develop workshops, tastings, and resources that make oysters approachable, accurate, and compelling, ensuring your message resonates with the right audience.

  • A kitchen counter displaying two bottles of Talisker Storm single malt Scotch whisky, two whisky glasses, a Talisker box, a large Talisker bag, a small blue alcohol dropper bottle, and a characteristic bowl of oysters.

    Craft Storytelling

    Oyster stories are often told at the surface level—luxury, romance, clichés about aphrodisiacs. I go deeper. By grounding brand narratives in real knowledge of oyster culture, production, and sensory experience, I help businesses create content that feels authentic, authoritative, and impossible to dismiss as generic.

  • Panel discussion at a conference about the future of oyster stewardship, with five speakers seated in front of a large window overlooking New York City's skyline.

    Strengthen Strategy

    I help businesses use oysters as a differentiator. That means positioning, storytelling, and program design that build credibility and align with your broader marketing goals. Together, we find the opportunities where oysters can add authority, elegance, or excitement to your brand.

Who I Work With

  • A beginner's guide to oyster and sake pairing with images of oysters and bottles of sake.

    Beverage Brands

    Create bespoke pairing experiences that wow sales teams, VIP customers, prospective investors, and media. I help your team design unique oyster appreciation events that elevate your brand’s storytelling and deepen engagement.

    Select Clients & Collaborators:

    Talisker
    Taittinger
    Blue Point Brewery
    Komé Collective

  • Two small boats are moving through shallow water with rocks and a series of floating barriers, with a distant shoreline and trees under a partly cloudy sky.

    Oyster Producers

    Refine your brand identity, positioning, and messaging to stand out in the market. I help oyster farms, distributors, and industry groups better understand changing consumer behavior and communicate their unique story to both the trade and consumers.

    Select Clients & Collaborators:

    Fishers Island Oyster Farm
    New Brunswick Deliciously Canadian
    Pacific Coast Shellfish Growers Association
    Bord Iascaigh Mhara

  • A plate of fresh oysters on ice garnished with lemon wedges, served with various sauces, surrounded by glasses of white wine and beer on a rustic outdoor table.

    Restaurants & Raw Bars

    Let’s transform your oyster program into a key selling point. I offer tailored training for front-of-house staff, strategic marketing guidance, and high-touch educational events that boost customer engagement.

    Select Clients & Collaborators:

    Blue Plate Oysterette (Los Angeles, CA)
    Fair Haven Oyster Co. (New Haven, CT)
    Sidecar Patio & Raw Bar (New Orleans, LA)
    El Puertito (Madrid, Spain)

  • A hand holding a small tan booklet with the title "33 Oysters on the Half Shell" on a dark textured surface.

    Media & PR Teams

    Strengthen your team’s seafood knowledge with immersive oyster workshops. I provide hands-on learning experiences that inspire better content, branding, and storytelling around oysters and seafood.

    Select Clients & Collaborators:

    The New York Times
    Further Magazine
    Serious Eats
    AWAY Travel

Let’s Chat!

Please note that I do not offer oyster catering. Check out my Oyster Shuckers & Caterers for ideas!

General questions, press inquiries: email me here. I don’t accept products (oyster-related or otherwise) in exchange for a review. Unsolicited messages will not receive a response.